Forging New Synergies: Lirik and Trueson Join to Revolutionize Pharma and Life Sciences

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We are thrilled to welcome Trueson into the Tecnos/Lirik family. By combining Lirik.io’s strengths in Salesforce CRM and AI, ML, and GenAI with Trueson’s specialized knowledge in Veeva CRM, Vault, and regulatory compliance, we are unleashing powerful synergies that enhance our ability to deliver comprehensive, tailored solutions for the pharmaceutical and life sciences industries.
This union marks a significant milestone in our commitment to excellence and innovation, ensuring our clients receive the most effective and integrated services available. Together, we will streamline operations, optimize data management, and drive AI adoption empowering our clients to achieve greater efficiency and accelerated growth.
Veeva commercial CRM customers today are looking for a partner that can help them transition to either the Salesforce Life Sciences cloud or the new Veeva commercial cloud late next year. With our vast experience on these platforms as well as leveraging Databricks and Snowflake in pharma, Lirik is your partner of choice for the following reasons:
Industry experience: With over 50 implementations across customers in the pharmaceutical industry (Many of them global), our SMEs are well versed in the complexities that need to be navigated to create thoughtful and scalable clinical/commercial solutions.
Certified consultants: We bring you consultants that are both Salesforce and Veeva certified.
Data is a key ingredient: We understand the myriad of external data sources, formats, and accompanied anonymity of the data. Our data practice helps you to normalize and harmonize complex data sets for use in your CRM as well as for AI, ML and GenAI purposes.
Compliance: With experience and presence spanning North America, Europe and Asia, we have a thorough understanding of accompanying compliance requirements, including all privacy and security needs.
Managed services: Often, our clients request us to assist them in ensuring their environments are kept up to date with changing business requirements, M&A and technology adoption.
Join us as we redefine the Pharma and Life Sciences sector with cutting-edge Salesforce solutions. Together, we’re driving innovation and unlocking new opportunities to streamline processes, enhance compliance, and deliver better outcomes. Whether you’re looking to optimize your systems or explore the future of Salesforce in Life Sciences, we’re here to guide you every step of the way.
Authored by: Swaminathan (Sam) Raghu, CRO
Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.

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