Transforming Businesses with Data, AI, and GenAI: A Strategic Approach

Blog » Transforming Businesses with Data, AI, and GenAI: A Strategic Approach
To stay competitive, businesses are increasingly adopting data-driven strategies. At Lirik, we believe the most effective place to start data driven strategies is by optimizing key application touchpoints—namely, Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. These systems play a pivotal role in managing both front-office customer interactions and back-office operations. At Lirik, we focus exclusively on two industry-leading platforms: Salesforce for CRM and NetSuite for ERP. We also leverage Databricks, Snowflake and AWS to address needs beyond what native AI offers in Salesforce and NetSuite.
While it may be tempting to choose an AI, ML, or GenAI technology and then work backward, it’s crucial to avoid this approach. Nearly all current Salesforce and NetSuite implementations, were designed to meet specific business process requirements at the time of their deployment, without consideration to advanced analytics we have today. We recommend the following steps to unlock your enterprise data and AI potential successfully and efficiently:
Key Steps to Drive Effective Data-Driven Business Transformation
  1. Ensure Excellence in Salesforce and NetSuite Implementation
    Start by conducting a health check of your existing systems to identify and resolve issues related to configuration, process inefficiencies, or integration gaps. Optimizing current systems, addressing backlog requirements, and eliminating technical debt will help establish a solid foundation. We recommend leveraging Salesforce Einstein and NetSuite NSAW, which are purpose built and can be both quick and cost-effective, leading to a higher success rate. Regardless of the approach, building this robust foundation is essential before implementing any data-driven strategy.
  2. Define and Prioritize Business Problems
    Clearly define the business challenges you want to address and prioritize them. Whether it’s demand forecasting, inventory optimization, dynamic pricing, or other areas, a focused approach ensures that your transformation efforts are aligned with your most critical business needs. Consider post-production elements such as compliance requirements, process changes, and the impact on customers and employees, including training needs. At Lirik, we work closely with business teams to help them understand capabilities and limitations of AI/ML, ensuring everyone is aware of potential gains and pitfalls. This level of awareness empowers business teams to be a great collaborator and partner.
  3. Validate Data Sources and Prepare for AI/ML Deployment
    After defining your business problems, identify the relevant data sources and checking for their availability, completeness, and accuracy. This process is straightforward if most of your data resides in Salesforce or NetSuite. If your needs extend beyond the native AI tools in Einstein and NSAW, or your data is complex and siloed, consider leveraging leading data platforms like Snowflake, Databricks, and AWS. Once confident in your data’s quality, move to production while adhering to AI/ML best practices—from model explainability to MLOps for monitoring model efficacy. Over time, look for opportunities to improve in other areas using a similar approach.
By following these steps, businesses can establish a solid foundation for transformation and unlock the full potential of data, AI, and GenAI. The key is to collaborate with a partner who can help you build a strong foundation, identify the most valuable use cases, and rigorously test and validate solutions before going live. This thoughtful strategy ensures your investments deliver tangible, measurable value and drive meaningful change for your business.
Authored by: Anand Ghalsasi, CEO
Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.

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