Author: admin

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CRM Migrations: From Firefighting to Choreography

Moving to a new CRM has never been just about technology. The real grind happens long before go-live — in business coordination…

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Agentic Clinical Trials: Transforming Pharma with AI & Salesforce Agentforce

Pharmaceutical companies are revolutionizing clinical trial execution by embedding AI agents throughout the trial lifecycle. When a Contract…

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Migrate 80% of Your Content from Veeva to Salesforce Life Sciences Cloud—Without MLR Re-Approvals

Here’s a compelling reason to keep reading: With Lirik’s 5C Content Hub Accelerator, 80% of your content can be automatically migrated…

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Serverless Lakehouse for Enterprise Workloads with Databricks

In the fast-moving world of marketing, segmentation has always been the bedrock of personalized campaigns. But let’s face it: building audience segments has…

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