Blogs » Migrate 80% of Your Content from Veeva to Salesforce Life Sciences Cloud—Without MLR Re-Approvals
Here’s a compelling reason to keep reading: With Lirik’s 5C Content Hub Accelerator, 80% of your content can be automatically migrated from Veeva PromoMats to Salesforce Life Sciences Cloud (LSC)—without triggering costly and time-consuming MLR re-approvals.
In a recent blog, I emphasized the critical role content plays in pharma. Now, with the launch of Salesforce Life Sciences Cloud for Commercial Operations just around the corner, many organizations are exploring how to maximize the value of the Salesforce platform, including its built-in AI capabilities like Einstein and Agentforce.
But here’s the challenge: No one—except Lirik—is addressing the biggest obstacle head-on: the seamless migration of regulated content from Veeva PromoMats or IQVIA OCE to Salesforce LSC without triggering MLR re-approvals.
The Problem with Standard Migration Approaches
I’ve personally participated in migration sessions led by global system integrators claiming to have “proven POCs” using Vault APIs. What they don’t mention is that these standard API-based approaches often come with hidden costs:
The Lirik Difference: 5C Content Hub Accelerator
That’s where Lirik’s 5C Content Hub Accelerator comes in. Compare our approach side-by-side with standard migrations (as shown in the image above), and the advantages are clear. Watch this short video to see how the 5C Content Hub Accelerator works in action.
Why “5C”?
Because our accelerator focuses on five core pillars:
1. Creation
Unlike others, 5C doesn’t just migrate content—it’s also a powerful content creation tool. Most pharma teams create content externally (in-house or via agencies) and then upload it into PromoMats or OCE. With 5C, you can manage creation and migration from one platform.
2. Collation
Bring together all your content elements—fragments, references, versions—into a single, unified hub.
3. Curation
Tag, refine, and enhance content to ensure it’s optimized and ready for downstream usage.
4. Conversion
Transform content into compatible, compliant formats across platforms. Whether it’s desktop or mobile, 5C ensures your content is responsive and data-ready.
5. Compliance
This is where we truly stand out: 80% of your migrated content will not require MLR re-approvals. That’s regulatory peace of mind built-in from day one.
A Smarter Migration Path Forward
Partner with Lirik for your CRM implementation. With deep experience deploying Salesforce across healthcare and life sciences (HLS) environments, and unmatched domain expertise in pharma, content, and data, we offer a comprehensive, compliant, and cost-effective migration strategy to Salesforce LSC.
