In the fast-moving world of marketing, segmentation has always been the bedrock of personalized campaigns. But let’s face it: building audience segments has traditionally been a manual, time-consuming process. From sorting through data extensions to writing complex queries, marketers often spend hours just preparing to launch a single campaign.
You Used to Build Segments. Now, You Just Ask.
Whether you’re targeting high-intent buyers or re-engaging at-risk customers, building segments used to mean navigating data fields, crafting SQL queries, and hoping it all aligned with your campaign goals. But with Salesforce AI, that entire workflow transforms into a single natural language prompt.
For example:
“Generate three high-conversion segments for the monsoon skincare campaign using email engagement and last 60-day purchases.” In seconds, AI delivers three dynamic, ready-to-deploy segments—grounded in your actual data. No code. No guesswork. Just outcomes.
Common Use Cases: Now Automated
Here are a few types of segments marketers typically build (manually):
With AI, these are now accessible in seconds—just by describing what you need.
The result? AI-generated segments that actually work with your data model—no surprises, no debugging.
Example output:
It may even suggest journey triggers or content variants to help you take immediate action.
Seamless Integration with Marketing Cloud Tools
Once segments are generated, they can be deployed directly into:
From Rule-Based to Intent-Driven Marketing
This isn’t just AI creating content—it’s creating strategy.
With Einstein Prompt Builder, AgentForce, and MCP, segmentation becomes:
Ready to Work Smarter?
If you’re ready to stop building segments and start driving outcomes, it’s time to rethink how your team uses AI.
Authored by: Manish Verma, Head of Global Ops and Delivery
