CReAte Fertility Centre, a leader in advanced fertility treatments based in Canada, is dedicated to helping individuals and families realize their dreams of parenthood. With services ranging from in vitro fertilization (IVF) to genetic testing, CReAte combines cutting-edge technology with compassionate care, making an extraordinary impact on the lives of those facing infertility challenges. Their mission goes beyond medical treatment—it’s about instilling hope and creating possibilities.
However, there were some challenges. CReAte’s surrogate and donor program, a cornerstone of their offering, required robust systems to manage incoming patient referrals and streamlining unique patient journeys. The existing setup relied heavily on manual processes, leading to increased risks of data errors, delayed response times, and an overwhelming administrative burden for the team. These inefficiencies detracted from their primary focus: providing exceptional patient care.
Salesforce recognized the need for a specialized solution, and referred CReAte to Lirik, a trusted partner known for delivering high value, Salesforce implementations quickly and easily. The collaboration began with a comprehensive evaluation of CReAte’s operational pain points and unique program requirements, paving the way for a transformative solution.
Lirik deployed Salesforce Sales Cloud into the surrogate and donor program, customizing it to address CReAte’s challenges. Through extensive implementation of flows and custom objects, the solution significantly reduced the risk of errors and enhanced response times. Automated updates for patients and partners in real-time improved communication and ensured everyone remained in the loop, contributing to an improved overall experience. By eliminating manual processes, CReAte’s team could shift their focus from administrative tasks to delivering quality care, further enhancing operations and patient satisfaction.
The results were immediate and impactful. Sara Fehrman, Business Process Development Specialist at CReAte, shared:
“Working with Lirik was an incredibly positive experience. Our project manager, Rajiv, guided us through every phase of the implementation, from planning to post-deployment support. The team was always responsive and went the extra mile to meet our needs. Thanks to Lirik, we’ve streamlined operations, reduced errors, and improved response times. We highly recommend Lirik for their professionalism, expertise, and dedication to client success.”
Looking to the future, CReAte is planning to integrate their Salesforce platform with their ERP system. This integration will enable seamless information transfer and reduce duplication of effort, enhancing both operational efficiency and patient care. The team is excited about continuing their partnership with Lirik and Salesforce to achieve these goals and further elevate the standard of care they provide to families on their journey to parenthood.
CReAte Fertility Centre’s story highlights the transformative power of technology and collaboration. Lirik and Salesforce are proud to have played a part in this journey and look forward to driving even greater success in the future.
