Boost Customer Acquisition with Innovative GenAi Capabilities for a Software Technology Company
Business Challenges
A leading software technology company in the business of helping sales professionals connect with their clients at the right time, with the right message and they wanted to leverage GenAi:
Lack of appropriate insight into the accounts leading to extended sales cycle.
Limited access to document store and knowledge base associated with all sales assets affecting the effectiveness of sales efforts.
Strategic Solution
Enhanced data processing with AWS OpenSearch for fast filtering and querying, and integrated Gen AI capabilities like GPT for summarization, tagging, and content generation.
Developed API-based integrations to third-party platforms like Salesforce and IntroHive, enhancing connectivity and functionality.
Developed the product using AWS to enhance performance and scalability with S3, EMR, and Spark.
Impact and Outcomes
Introduced Gen AI
capabilities, boosting new customer sales and enhancing productivity.
Enhanced
scalability and efficiency with modern cloud technologies.
Improved
system integration and operational excellence.
More Client Success
Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.
