Data, Analytics & AI

Boost Customer Acquisition With Innovative GenAi Capabilities & Expanded Offering for a Software Technology Company

Business Challenges

A tech company in the business of helping sales professionals connect with their clients at the right time, with the right message wanted to leverage GenAi:
  • Lack of a skilled, agile team slowed new functionality development, with initial implementations burdened by technical debt.
  • Difficult to use, and little known, Cloud Platform that lacked essential features and was not easy to maintain.

Strategic Solution

  • Developed the product using AWS to enhance performance and scalability with S3, EMR, and Spark.
  • Enhanced data processing with AWS OpenSearch for fast filtering and querying, and integrated Gen AI capabilities like GPT for summarization, tagging, and content generation.
  • Developed API-based integrations to third-party platforms like Salesforce and IntroHive, enhancing connectivity and functionality.

Impact and Outcomes

Introduced Gen AI

capabilities, boosting new customers and expanding offerings.

Enhanced

scalability and efficiency with modern cloud technologies.

Improved

system integration and operational excellence.

More Client Success

Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.

Talk to one of our experts.


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