Data, Analytics & AI

Data Stack Modernization and Data Governance for a Leading Pharmaceutical Company to Drive Business Growth

Business Challenges

A leading American Pharmaceutical faced several critical data management challenges impairing their ability to grow their business:
  • Capacity Limitations in the legacy data warehouse could not process new claims or integrate with other data sources and resulted in multiple unsynchronized data marts.
  • Complex file based ETL processes prone to failures and time overruns.
  • Unmanaged data access with tools like Excel and Alteryx resulting in siloed analysis.

Strategic Solution

  • Transitioned to Snowflake data warehouse with fast ETL capabilities using Spark, migrating from an on-prem SQL Server.
  • Standardized integrations with Veeva CRM, IQVIA for transactions and claims, and standardized provider MDM.
  • Enhanced ETL processes using Spark on AWS, automated critical business processes like roster updates, and migrated to AWS S3.
  • Advanced reporting replaced all Qlik and Excel reports with Tableau, automating feeds to ensure data consistency across all teams.

Impact and Outcomes

Streamlined

and consolidated data infrastructure, eliminating multiple data marts.

Enhanced

data integration for 4X faster processing and third-party CRM support.

Empowered

business users with self-serve analytics, reducing external tool reliance.

Implemented

rigorous data governance with documented permissions for security and integrity.

More Client Success

Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.

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