Data, Analytics & AI

Data Stack Modernization, Data Observability, and Self-Service Analytics for a Mid-sized Pharmaceutical Company to Drive Business Growth

Business Challenges

A leading mid-size pharmaceuticals company faced significant challenges related to its legacy systems as it prepared for a new drug launch:
  • Lack of scalability and limitations in the data capacity the infrastructure can handle.
  • Lack of flexibility with a legacy hosted solution, unable to support custom logic and reporting needs.
  • Cost inefficiencies of maintaining the legacy system outstripped its utility.

Strategic Solution

  • Modernized data stack with Snowflake, utilizing S3 as an external stage, with Prefect for orchestration and Lirik’s data observability tool.
  • Integrated 26 data sources covering 40 applications such as Veeva CRM, mastering HCPs, HCOs, Products, and Payers.
  • Utilized Spark on AWS EMR for fast ETL processing from multiple sources.
  • Updated reporting with Power BI, including various dashboards and metric definitions.

Impact and Outcomes

Enhanced

data management with Snowflake data warehouse implementation.

Modernized

ETL processes, running four times faster with automated monitoring.

Empowered

business users with self-serve analytics, ensuring strict data governance.

Ensure compliance

with third-party data sharing via Snowflake data share.

More Client Success

Lirik empowers businesses to seize global opportunities with top-tier CRM, ERP, and data solutions. We combine startup agility with enterprise maturity, delivering personalized experiences, operational excellence and transformative growth.
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Services

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